SOUTH COAST PLAZA

digital & mobile

A website for the highest grossing retail center in the U.S. that generates revenue of nearly $1.5 billion per year. The project required a sophisticated design that conveyed fashion and luxury, while successfully delivering information for over 300 retailers. To showcase the photography a fresh approach was taken for displaying content with movable, collapsible windows that included an interactive directory and robust events calendar. "MySCP" user accounts were created to allow email and sms alerts for events, sales and promotions. A custom built Content Management System enables the client to manage and update nearly 100% of the site content.

digital creative direction / UX / design
visualade

southcoastplaza.com