BRA SMYTH

digital & e-commerce

An e-commerce website for a leading intimates retailer. Bra Smyth had a strong catalog based business model and wanted to reintroduce their online presence. We started from the ground up to create a user experience and design that could grow and update with their evolving inventory. Multiple templates were designed to cater for last-minute promotions and deals, a content management system allowed for the client to upload and manage real-time inventory, and a newsletter and email list were initiated to build their online growing customer base.

digital creative direction / UX / design
visualade

brasmyth.com